삼양 불닭볶음면의 4P분석 Report QM

삼양 불닭볶음면의 4P분석 Report

자료 (다운로드).zip

삼양 불닭볶음면의 4P분석

삼양 불닭볶음면의 4P분석

불닭볶음면

삼양

Spicy Chicken Stir-Fried Noodle

SAMYANG

불닭볶음면

삼양

Product

Price

Place

Promotion

불닭볶음면

Spicy Chicken

Stir-Fried Noodle

Calories

Carbohydrate

Sugar

Protein

Fat

Saturated Fat

Trans Fat

Cholesterol

Sodium

530g

85g

7g

12g

16g

8g

0g

0mg

1280mg

Weight 140g

Product Launching Date 2012.04

Price 1,000 Won

Spicy pepper(청양고추) : 4,000~ 10,000 SHU

불닭볶음면

: 4,404 SHU

EXTREMELY SPICY!!!

Ramen Market Expectation

1.9 trillion Won

2011 The First Half Growth : 3.7%

The Third Quarter Growth : 6.4%

Decreasing Sales of White-Soup Spicy Noodle

(Nagasaki Jjambbong, Ggo-ggo Myun)

Schedule

불닭볶음면

삼양

Product

Price

Place

Promotion

BCG Matrix

Schedule

불닭볶음면

삼양

Product

Price

Place

Promotion

Target Market

Noodle Market

Soup Noodle

Non Soup Noodle

Red Soup

White Soup

Jja-jang Noodle

Stir-Fried Noodle

Schedule

불닭볶음면

삼양

Product

Price

Place

Promotion

Target Market

Noodle Market

Soup Noodle

Non Soup Noodle

Red Soup

White Soup

Jja-jang Noodle

Stir-Fried Noodle

Small market, Spicy taste : Niche marketing

Schedule

불닭볶음면

삼양

Product

Price

Place

Promotion

SWOT ANLYSIS

S

W

T

O

Unique flavor

Good memory of 불닭(Spicy Chicken)

(Natural chicken taste)

Weak distribution

Spicy taste sensation

Seasonal factor

Big noodle market

A lot of spicy noodle brands

Schedule

불닭볶음면

삼양

Product

Price

Place

Promotion

MKT Objectives

Increase Market Share by 5% in the No Soup Noodle Market in a year

Increase awareness of the product

-In 3 months : getting awareness

-In 6 months : entering the evoked set

-In one year : getting Top of mind

Communication Goal

Schedule

불닭볶음면

삼양

Product

Price

Place

Promotion

Target Audience

Age : Young(10~20), Middle (30~40), Old (40~)

Occupation : Student, Worker, Households, Pensioners

Family life cycle : Single, Married, Divorcer with kids,

Social class : Middle and Lower class

Recency : Purchased in past 7 days

Frequency : 0~1, 2~3, over 3 times in a week

Phycographic : People who like spicy food

People who relieve stress by food

People who are sick of normal

noodle product

Schedule

불닭볶음면

삼양

Product

Price

Place

Promotion

Positioning

no-soup and spicy noodles for vibrant, challenging, exciting people who want to relieve stress

불닭볶음면 is...

Schedule

불닭볶음면

삼양

Product

Price

Place

Promotion

Noodles

Low-involvement product

Simple consuming recognition structure

Price is an important factor

불닭볶음면

Spicy Chicken

Stir-Fried Noodle

Schedule

불닭볶음면

삼양

Product

Price

Place

Promotion

Price of Competitors

Price

Brand Name

농심 고추비빔면

농심 진짜진짜 라면

팔도 비빔면

오뚜기 라면볶이

농심 짜파게티

1,000

1,000

900

1,000

1,050

Unit: Schedule

불닭볶음면

삼양

Produ

[문서정보]

문서분량 : 24 Page

파일종류 : PPTX 파일

자료제목 : 삼양 불닭볶음면의 4P분석

파일이름 : 삼양 불닭볶음면의 4P분석.pptx

키워드 : 삼양,불닭볶음면,P,불닭볶음면의,4P분석

자료No(pk) : 15123199